By: Anne M. Raso
Last week,
Ann Taylor and
LOFT gave fabulous events for fashion journos and bloggers to check out their Spring 2012 clothing and accessories and we were the first people in the door to "check out the goods "both nights. These folks know how to throw an elegant preview!
The LOFT preview took place at the Gallery in the Dream Downtown Hotel on West 16th Street which has quite the James Bond-inspired interiors and decor. While guests took in hors d'oeuvres and specialty drinks, they oohed and aahed at the new merchandise which included touches of color (especially on jewelry and shoes), bold black and white geometric prints (including horizontal stripes) and a return to the early 80s favorite color combo of pink and black. There were plenty of lightweight cotton easy-wear dresses with modest scoop necks and empire waists, and we are happy to say that nothing was out of the realm of "the real woman to wear"!
The Ann Taylor preview took place at the classy art deco landmark Rockefeller Center Loft & Garden (a sister event space to Top Of The Rock). The invitation featured a DayGlo yellow-green strappy patent sandals, a plain leather small shoulder bag in the same hue...not to mention a matching snake cuff bracelet and crystal necklace that guests actually got to take as their fashion gift for the evening! Ann Taylor has always prided itself in providing a chic yet sensible look for the younger career women, but there were plenty of "fun in the sun" bold print dresses, sequined and "blinged out" cocktail wear and even wedding gowns.
What caught our eyes were the timeless stretch jewel tone separates that seemed to take their inspiration from St. John. We are particularly fond of these stretchy chic separates because they are very forgiving after putting on a few pounds--and the emerald green and deep turquoise pieces on display complemented each other perfectly. One could buy five or six of the separates and probably not have to shop for the rest of the summer. Accessories included jewel tone canvas bags and extra long 70s geometric print cotton scarves.
We predict a great season for both stores! The prices are right (with the exception of cocktail wear, everything we saw was under $100) and the looks are classic enough to give you years of chic yet comfortable looks!
Photos: Anne M. Raso
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