Victoria's Secret Angels Adriana Lima, Candice Swanepoel, Chanel Iman, Lily Aldridge and Erin Hetherton Help Launch the Incredible Bra Collection in NYC!

By: Anne M. Raso

Supermodels Adriana Lima, Candice Swanepoel, Chanel Iman and Lily Aldridge and Erin Hetherton greeted customers early last week at the Victoria’s Secret Soho Store introducing the new Incredible by Victoria’s Secret bra collection and fragrance last week. These "Angels" greeted customers last night at the Victoria’s Secret Soho Store and took shots with hundreds of their fans who started lining up around the block a couple of hours before start time.

Photo: Victoria's Secret

Financefoodie.com was lucky enough to come to a special VS Digital Media event before the doors opened to the public. We were treated to a makeover by freelance makeup artists who not only work for VS, but who did many of the recent New York Fashion Week runway show, and also got a bra fitting of the very newest styles from the Incredible Collection. These bras, remarkably, use a special stretch fabric that keeps the band perfectly aligned at all times and the straps are naturally adjusting (sizes available up to a 38DD and you can get it with or without the pushup effect)! The cups are seamless and the straps can be worn five ways, making this collection (already on sale) flying out the doors! The silhouettes include the Demi, Push-Up, Front-Close Demi plus two new styles: the Front-Close Push-Up and Front-Close Multi-way ($49.50 - $52.50).

Editors and bloggers were got to glimpse special displays that highlight many of the ingredients in the new VS Incredible fragrance, which boasts that "it makes a woman feel her hottest, sexiest and Incredible best." One display featured white chocolate, one French violet candies, another magnolias--those ingredients alone would make a fantastic scent, but Incredible also includes "sparkly" pear and sandalwood! (PS The scent is also incredibly priced at $25 to $40.) We had fun at this event and even got to chat with the giraffe-like models for a bit--although it was officially a "lady journo" event, a few male media members showed up (is it any surprise)? I have to admit, it took me a lot of nerve to stand next to someone as beautiful and statuesque as a VS Angel. The models looked even more glamorous than models should -- they sported very short sequined tunic minidresses all in the same style but in different bright colors.

Wanna insider's scoop? We noticed that these VS Angels got their hair and makeup fixed every five or ten minutes during the event, plus they constantly get a generous reapplication of sparkly body bronzer (We don't sound too jealous, right?!)

Both the Incredible by Victoria's Secret fragrance and bra collection is available for purchase at www.victoriassecret.com, in the Victoria’s Secret Catalogue, and in Victoria’s Secret stores nationwide.

[All photos besides VS credit: Anne M. Raso]