By: Finance Foodie
Last night (May 18), the P.F. Chang’s restaurant group celebrated the launch of Vineyard 518, their new in-house wine, with a nationwide toast at….5:18pm. The Vinyard 518 label, which currently comes in a Sauvignon Blanc and a Syrah blend, is stored in eco-friendly recyclable packaging to reduce its carbon footprint during shipment (environmentalists take note: now you can feel EXTRA good while you imbibe)!
At the Boston media dinner, I had a chance to sample both wines during a paring dinner after the toast. Our table started off with shrimp dumplings, spare ribs, and chicken lettuce wraps. I thought the shrimp dumplings and the lettuce wraps really brought out the crisp citrus tones of the Sauvignon Blanc.
I’ve always though of P.F. Chang’s as a great place for the non-adventurous diner to gently ease into Asian cuisine. As someone who grew up on traditional homemade Chinese cuisine while living in Texas (aka land of BBQ and Chicken Fried Steak) – I have seen first hand how some said dishes can be….well, intimidating (cue traumatic incident with biscuits-and-grits loving Caucasian dinner guest when offered chicken and pigs feet). Although I do question the preparation and validity of certain dishes (what exactly is a “VIP” Duck? Do the “non-VIP” ducks get served at Panda Express?), I do give P.F. Chang a lot of credit for making Chinese food more accessible, appealing, and appreciated by the mainstream Western culture.
And as an aside, since I am a fan of all things alliterative, I thought this “518” play was beyond ingenious – someone in P.F. Chang’s marketing department deserves a raise (and I mean more than a toast)!
P.F. Chang's
800 Boylston Street
Boston, MA 02199
(617) 378-9961
